PRODUCT DESCRIPTION Who says your hair dryer must be boring? Why can’t it be sleek and chic? It can be if you’re using the Hot Tools Tourmaline 2000 Turbo Ionic Dryer. This is the best tourmaline ionic hair dryer to style your hair to lustrous perfection and at the same time, it looks super sleek on your counter and in your hand! Equipped with Direct Ion Technology this blow dryer works to help reduce frizz and create healthy-looking hair. At 1875 watts a powerful airflow is produced. Ergonomically designed to be lightweight and quiet, this dryer helps alleviate stress to wrists and arms that can result from styling hair. The 6 heat/speed settings provide styling control, versatility and allow for optimal performance on different hair types and textures. Once you reach your desired results, whether that sleek and smooth or a classic blowout, be sure to use the Cool Shot feature. This produces a cool burst of air to set the hairstyle and help produce a longer-lasting hold. Bonus attachments are included: a finger diffuser to help enhance natural curls and provided added volume, a straightening PIK, and a concentrator with an extra-narrow opening. The 8 ft. professional cord provides free range of movement, another styling convenience. BRAND STORY Hot Tools Professional is a reliable brand that’s been winning awards for over 25 years, creating superior, stylist preferred styling tools that consist of innovation in every way.